Ad Spending Growth "Abysmal" for 2007.

Robert Coen, director of forecasting at international ad agency Universal McCann, has revised his projections downward for ad spending in 2007, with local advertising being harder hit than at the national level. You can read the article at Crain's New York business.com. Slightly improved growth is predicted for 2008 but even these slight gains are not expected to continue in 2009.

It remains to be seen whether this state of affairs will be significantly felt by those of us at the end of the food chain in ad creation - the voice actors - but it can't be good for the world of commercial voiceover. I for one intend to make sure my portfolio of voiceover clients remains broadly diversified. The demand for the recorded voice seems only to be increasing so as long as we don't put all our eggs in one basket we should remain busy for the foreseeable future.

My thanks to the vigilant bloggers at Agency Spy for bringing this article to my attention.